![]() The most commonly used tool is Google’s campaign URL builder, where you can simply copy and paste the original URL and then type in the UTM parameters to get a final URL below that you can use for your campaigns. There are multiple ways to create UTM codes for your campaign URLs, from free to premium web tools to spreadsheets. □ Note: The utm_creative_format and utm_marketing_tactic parameters are currently unavailable in GA4 reports. utm_marketing_tactic=remarketing_180days. You can also use it for other information like bidding strategies, more details on audiences, etc. This is more about how you’ve done your targeting, i.e., remarketing, prospecting, etc. Similar to the utm_content, we can use this parameter to differentiate between the creatives as well. Creative FormatĪs the name suggests, this parameter helps to understand what type of creative you’re using, e.g. The parameter tells us about the platform that sent the traffic to our site and it collects the values of Google Ads, Manual, Shopping Free Listings, Search Ads 360, and Display & Video 360. The following three UTM parameters are only available in GA4. utm_content=banana_bluebg, utm_content=bodylink. It’s not limited to ads, and it’s flexible in how you want to use it.įor instance, if your newsletter has multiple URLs, then you can use this parameter to differentiate which one the users clicked on. If you have multiple ad creatives in a campaign, then this parameter could be used to differentiate between them. This parameter is mainly used for Google Ads (paid search) than any other platform and helps you to know which keywords brought a website visitor to your site. utm_campaign=blackfriday22, utm_campaign=halloween22.Īdditional parameters from here onwards are all optional but can be very helpful with attribution and drawing rich insights from your data. It’s commonly used to measure the performance of Facebook, Emails, and any other such campaigns on a platform. If you want to track an individual campaign’s performance, then this is the parameter that will help you. Commonly used ones are PPC, paid_social, social, organic, email, referral, and so on. This parameter tells more about the type of traffic we receive since now we know the origin of traffic in the source. E.g., utm_source=Google, utm_source=OctNewsletter. Commonly tracked sources are Google, Facebook, Bing, Linkedin, and Email list. This required parameter tells us where traffic originates from and is important to do any kind of analysis. Here are the 8 UTM parameters available in Google Analytics 4: 1. In UA, we have 5 parameters, and GA4 now has 3 additional parameters, which takes the total to 8. Others are optional, but using them can give even more information and put things in perspective. These parameters have three required sources as we discussed above. ![]() UTM parameters are the codes that provide us with important additional information with their keys holding the value we add. □ Note: It’s also possible to track and analyze Facebook ads traffic in GA4. They give us useful information about our marketing campaigns as well as ultimately help with the attribution, and that’s why they are important. These codes do not affect how the page performs or its speed. It’s important to know how our specific campaigns, ads, or content (even copywriting) are doing so we aren’t wasting our resources on previously unsuccessful strategies. Similarly, if we add more parameters about the campaign, content, or the type of ad(s) being used, then we can pinpoint their performance. If we just knew that the traffic is coming from Facebook, we wouldn’t be able to judge the performance of our paid Cyber Monday campaign. This is how our URL will look with the three required UTM parameters: We at Measureschool are running a paid Cyber Monday campaign on Facebook and we want to know how it is doing in Google Analytics. Let’s try to understand it with an example. These parameters can prove quite helpful in analyzing the performance of different traffic sources and/or any marketing campaigns. In GA4, we can get data for 8 UTM parameters (more on this in the next section). UTM (Urchin Tracking Module) codes are the snippets that are attached at the end of the URLs to give the sources of your traffic more precisely including some required (and important data) like source, medium, and campaign. So, let’s get started! What is UTM Tracking and Why is it Important? What is UTM Tracking and Why is it Important?Īnother day, another topic to learn about in the analytics verse.Thankfully, you can see your campaign data in Google Analytics 4 as well, although there are some changes in terms of where you can find your campaign data in the reports and what UTM parameters can be tracked in GA4.īy the end of this post, you will be able to refresh your knowledge of how UTM tracking works in general and how to track UTM codes in Google Analytics 4.
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